Single-source cross-media measurement for modern advertising
Measure the same people across linear TV, OTT, YouTube, Meta and digital. De-duplicate reach and frequency across platforms, then connect ad exposure to downstream outcomes such as search, commerce and app behaviour.
Built to help advertisers, agencies and broadcasters move from fragmented reporting to one clearer view of audiences, overlap, incremental reach and business impact.
Partnered with Kantar · Trusted by leading brands, agencies and broadcasters
- TVBroadcast, Cable, CTV
- Digital VideoYouTube, Social, OLV
- AudioStreaming, Podcasts, Radio
- SocialMeta, TikTok, X, LinkedIn
- WebWeb clicks, website visits
- Mobile In-AppBrand search, ecom search
- Conversions+3.2 pp+24%Conversion Lift
- KPI Lift+1.8 pp+15%Performance Index Lift
- Brand Lift+2.1 pp+18%Ad Recall Lift
- Sales Impact+4.8 pp+31%Incremental Sales Lift
60+ brands rely on SYNC for cross-media clarity
Most media measurement still lives in silos
TV is measured one way. Digital is measured another. Outcomes live somewhere else entirely. That fragmented view can overstate reach, hide overlap and frequency waste, and make it harder to know what actually changed consumer behaviour.
Fragmented audience view
Platform reports show delivery in pieces, not the same people across screens.
Inflated reach and unclear overlap
Without de-duplication, audience numbers can overstate what a campaign truly delivered.
Weak proof of impact
Impressions alone do not show what drove search, commerce or app behaviour.
Measurement, rethought
Three pillars that move teams from fragmented reporting to confident decisions
Single-source clarity
Measure the same people across linear TV, OTT, YouTube, Meta and digital — not stitched reports.
Outcome intelligence
Connect exposure to search, commerce, app usage and custom KPIs that matter to the business.
Action, not dashboards
A decision layer for strategy, analytics and commercial teams. Ready to use, ready to defend.
One source of truth from exposure to outcome
SYNC creates a unified view of the same audience across screens, then connects that exposure history to downstream behaviour. That means clearer reach, smarter frequency decisions, and stronger proof of what media really worked.
Measure exposure
Track ad exposure across TV, OTT, YouTube, Meta and digital environments.
De-duplicate audiences
Understand true reach, overlap, incremental reach and frequency distribution.
Connect to outcomes
See how exposure relates to search, commerce signals, app behaviour and other business KPIs.
Optimise media
Identify which channels are adding new audiences, where frequency is excessive, and where budget should move.
Sync Pulse
Your cross-media intelligence — in your pocket. Track reach, frequency, and outcome lift in real time, across every screen. Built for operators who decide on the move.
- Live cross-screen reach & dedupOne audience view, de-duplicated across TV, CTV, YouTube & digital.
- Outcome-tied lift, refreshed hourlySearch, commerce & app response connected to exposure in near-real-time.
- Push alerts on frequency wasteCatch overlap and over-delivery before it eats the plan.
Built for how people actually consume media today
Measure exposure across media
Capture ad exposure across linear and digital environments.
Resolve audiences across screens
Create a unified exposure history for the same audience.
Connect exposure to outcomes
Link audience exposure to search, commerce and app behaviour.
Optimise allocation and frequency
Make better media decisions based on true reach and real response.
See what media exposure actually changes
Most reporting stops at impressions, reach and frequency. SYNC goes further by linking ad exposure to downstream signals that matter to advertisers and media owners.
General search response
Measure whether cross-media exposure is lifting brand and category search.
Marketplace demand signals
Understand search and behavioural shifts on platforms like Amazon and Flipkart.
Quick-commerce activity
Track demand response across fast-commerce environments such as Blinkit, Zepto and Swiggy.
App usage behaviour
Measure how media exposure influences app visitation, usage patterns and engagement.
Custom KPIs
Connect media exposure to the outcomes that matter most to your business.
Media is now cross-screenMeasurement should be too
Budgets are tighter, mixes are broader, and proof is expected. SYNC gives senior teams one honest view of audiences, overlap, and outcomes — so every media decision stands on evidence
Built for advertisers, agencies and broadcasters
Advertisers
Understand what media is truly delivering across screens, where overlap is reducing efficiency, and what exposure is actually changing in the market.
Learn MoreAgencies
Plan smarter, defend recommendations more clearly, and help clients understand what media is truly doing across screens.
Learn MoreBroadcasters
Move beyond reach, frequency and GRPs to prove incremental audience contribution and advertiser impact.
Learn MoreProof that goes beyond delivery metrics
SYNC helps teams answer the questions that matter after a campaign runs: who was reached, what overlap existed, which platforms added new audiences, and what changed in search, commerce or app behaviour.
Showing true incremental audience contribution across TV and digital
A large campaign was being evaluated through siloed platform reporting, making it hard to understand which channels were actually adding new audiences.
Deduplicated reach, overlap, and incremental audience contribution across linear TV, OTT, YouTube and digital.
The campaign's apparent reach was overstated by fragmented reporting, while the true incremental contribution of specific platforms was far clearer once overlap was removed.
The team could reframe media value around actual audience gain, not duplicated delivery.
Connecting cross-media exposure to search and marketplace response
A brand needed to understand whether exposure across screens was translating into real downstream behaviour beyond reach metrics.
Exposure by platform, downstream search response, and marketplace behaviour across environments such as Amazon and Flipkart.
Certain media combinations produced stronger downstream response than their delivery metrics alone suggested.
The team could defend media allocation decisions using evidence tied to consumer action, not just impressions.
Helping a broadcaster prove value beyond delivery metrics
A broadcaster needed a stronger post-campaign story than reach, frequency and GRPs.
Incremental audience contribution, cross-platform overlap, and downstream advertiser-relevant outcomes.
The broadcaster could clearly demonstrate how its inventory added audience value and contributed to real response signals.
Sales and strategy teams gained a stronger proof layer for renewals and premium positioning.
Independent, explainable, enterprise-ready
Serious media decisions require serious measurement. SYNC is built to help teams understand how exposure is measured, how audiences are de-duplicated, and how outcomes are connected back to media.
Questions teams ask before they decide.
Answers from the SYNC team.
Single-source cross-media measurement means measuring TV, OTT, CTV, YouTube, mobile and commerce exposure from the same observed audience source, then connecting those exposures to outcomes. SYNC helps brands understand who saw what, where they saw it, how often they saw it, and what happened after.
See what your plan is really delivering
A 30-minute walkthrough with the team. No slides. Just your media mix, measured honestly