SyncMedia is operated by SYNCmedia and Adtech Pvt. Ltd., a single-source cross-media measurement platform. We measure the same people across linear TV, OTT, YouTube, Meta and digital, de-duplicate reach and frequency, and connect ad exposure to real outcomes. This policy explains what information we collect, how it is used, and when it may be shared. It applies to both our website (www.syncmedia.io) and our Android application.
Our app is designed for a single purpose: single-source measurement of cross-media advertising and content exposure. By using our website or app, you agree to the practices described in this policy.
Our app uses the device microphone only to identify media and advertising exposure. It does not understand, process, or transcribe spoken words or language, and it does not record or upload conversations. Raw audio is processed on the device and deleted within seconds. Only date and time stamps, together with an anonymous media or ad exposure identifier (with no words or sentences), are uploaded to our servers.
Our app uses Android accessibility features only to capture advertising metadata — such as brand name, ad name, and product — for ads served on the device across predefined platforms such as YouTube, Meta, and OTT services. It does not view or control your screen and does not access personal content or interactions beyond this ad metadata.
Our app may access your location to understand and optimize how the app behaves — for example, to avoid collecting data when you are unlikely to be watching television, and to understand how media consumption varies across cities, states, and regions. We do not store your address or treat your precise location as a personal identifier; we use broader location-based segments only.
Beyond the media and advertising exposure data described above, we do not process other personal information. We do not capture the content of your conversations, your screen activity, your messages, or your personal files.
Audio is used only to recognize media exposure and is deleted on the device within seconds, and location is used only as broad geographic segments rather than as a personal identifier.
When the app is installed and activated, the Android operating system may display a standard notice such as "Can view and control your screen. Tap to view." This is a default message Android shows for any app that uses accessibility services.
Our use of accessibility features is strictly limited to collecting advertising metadata, and the app does not view or control your screen or access personal content. The notice appears to ensure transparency and to keep you in control of apps that use these device functions.
You remain in control of the device permissions the app uses. You can review or revoke the microphone, accessibility, and location permissions at any time through your device settings, and you can uninstall the app to stop all data collection.
Withdrawing these permissions may limit or prevent the measurement features from working.
We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on our website and revise the effective date above.
We may share information with third-party providers who help us operate our services, such as cloud hosting and data infrastructure providers.
We may share information when we believe it is necessary to comply with applicable laws or regulations, to respond to a subpoena, court order, or other legal request, or to protect the rights, property, or safety of SyncMedia, our users, or others.
If we are involved in a merger, acquisition, or sale of all or part of our assets, your information may be transferred as part of that transaction.
If you have any questions or concerns about this Privacy Policy, please contact us at anubhav@syncmedia.io.