Siloed reporting
TV, OTT, social and digital reporting often live in separate systems.
About SYNC
We show brands what media is really doing across screens
SYNC is a single-source cross-media measurement and outcomes optimisation company. SYNC measures the same people across linear TV, OTT, YouTube, Meta and digital. SYNC de-duplicates reach and frequency across platforms. SYNC connects ad exposure to downstream outcomes such as search, commerce and app behaviour.
That gives advertisers, agencies and broadcasters one clearer view of reach, overlap, incremental audience contribution and business impact.
60+
category-leader brands trust SYNC
5
screens unified into one audience view
94%
deduplication accuracy across platforms
24h
to first cross-media truth, end to end
Linear TVOTT / CTVYouTubeMetaDigitalCommerce
The problem
Media has fragmented. Measurement usually has not.
People move across screens all day, but reporting still often arrives platform by platform. That can overstate reach, hide overlap, miss frequency waste and separate media exposure from real business outcomes.
Brands then face a familiar problem: they can see delivery, but not always contribution. They know what ran. They do not always know what added new audiences, what duplicated old ones, or what actually changed behaviour.
Inflated reach
Without de-duplication, the same audience can be counted more than once.
Weak outcome visibility
Impressions and clicks alone rarely explain what moved search, commerce, app usage or business KPIs.
Our approach
We measure audiences once, then connect them to outcomes.
SYNC is built to replace stitched-together views with one measurement system that follows exposure across screens and links it to what happens next. The goal is not more reporting. The goal is better decisions.
Single-source cross-media measurement
One audience view across linear TV, OTT, YouTube, Meta and digital.
De-duplicated reach and frequency
A clearer understanding of true reach, overlap, incremental contribution and exposure pressure.
Incrementality and causal impact
A better basis for understanding what media added, what merely overlapped, and where budget should move.
People-level attribution
Exposure histories linked to downstream behaviour with enough granularity to support real planning and optimisation questions.
Decision support, not just reporting
Outputs designed for action: where to rebalance spend, where frequency is wasteful, and which combinations are driving results.
AI-driven insight generation
AI used to surface patterns, explain performance shifts and make complex cross-media evidence easier for business teams to use.
Mission
Our mission is to make media measurement more accurate, transparent and actionable.
Accurate single-source signal across screens
Transparent methodology, defendable in any room
Actionable intelligence — not just dashboards
Who we serve
Built for the teams making and defending media decisions.
Advertisers
Understand what media is actually adding across screens, how much duplication exists, and what exposure is changing in the market.
Agencies
Plan more clearly, defend recommendations with stronger evidence, and optimise with a more complete cross-platform view.
Broadcasters and publishers
Show how inventory contributes incremental audiences and commercial outcomes, not just delivery.
How it worksData to measurement.
Data to measurement.
Measurement to action.
Three connected layers that turn fragmented signals into confident decisions.
Data
Capture exposure signals across linear TV, OTT, YouTube, Meta and digital.
Measurement
Build a unified exposure history for the same audience, then analyse reach, frequency, overlap and incremental contribution.
Action
Connect exposure to search, commerce, app behaviour and business KPIs so teams can optimise spend with greater confidence.
Looking ahead
SYNC Artificial Society
SYNC Artificial Society is our forward-looking decision-intelligence layer. It is designed to sit on top of measured exposure, audience overlap and outcome signals so teams can test scenarios before budgets move.
Vision
Move from explaining campaigns after they end to evaluating likely media effects before key decisions are made.
Mission
Give advertisers, agencies and broadcasters a practical environment for exploring how changes in mix, reach, overlap and frequency may influence audience growth and business outcomes.
Deliverables
A scenario planner for cross-screen allocation; duplication and frequency-pressure forecasts; incremental reach and outcome-response hypotheses; AI-generated planning notes, risk flags and optimisation recommendations.
Leadership team
The team behind SYNC.
Why teams trust SYNC
Built for serious media decisions.
SYNC is built for serious media decisions: one clearer audience view, measurable overlap and incrementality, explainable methodology, and outcome linkage that helps teams move from reporting to action.
In April 2026, JioStar publicly described a deterministic, single-source attribution study by Worldpanel by Numerator in partnership with SYNC, linking exposure across TV, OTT and digital to outcomes such as search activity, website visits and transactions.
Talk to us
See one clearer view of media performance.
If you want to understand what each screen is adding, where duplication is reducing efficiency, and how exposure connects to outcomes, we should talk.